So many people do it, and so many people ask if they should be doing it: Should you connect your Facebook and Twitter accounts, so that every time you post to Facebook, that content is also tweeted and/or every tweet you send is posted as a Facebook update.
No. Noooo. (IMHO, that is). That said, tons of people and businesses do it, and there are a lot of resources available to accomplish it. In fact, both Twitter and Facebook provide respective apps.
The reasoning behind wanting to do it is very understandable: we’re all busy, and wouldn’t it be nice if we just had to update one of our social media accounts and automatically another would be updated?
It’d be great, except that Facebook and Twitter aren’t the same. So the messages we put on them shouldn’t be formatted the same, either. The content strategy is wildly different, therefore, the audiences are different. What works for one platform might not work for another.
It’s like trying to squeeze a round Facebook peg into a star-shaped Twitter hole. And as businesses who use these social media platforms in our marketing strategy, we need to treat their differences and our audiences with respect
Facebook is a cruise ship to Twitter’s kayak. Twitter is a fast-moving, non-lingering, 140-character platform for shooting out many short, concise and clever messages. Facebook is more leisurely, where we can say and show more at one time, but less often.
[In my mind, I'm seeing a country mouse, city mouse kind of scene: Facebook is the country mouse, lounging on the front porch all afternoon with some iced tea, while Twitter is running around the city, going frantically from place to place. But I digress.]
Connecting Twitter to Facebook:
- Twitter can handle content saturation. It was created with that in mind. As marketers, we know it’s pretty unlikely that we can ever tweet too much (more on this later). But Facebook isn’t made for this type of saturation in our newsfeeds. It annoys people. On Facebook, your fans will unsubscribe from your updates (or unlike you altogether) if they feel you’re taking up too much space in their newsfeed.
- It’s kind of an ugly mess. Within a tweet, you have hashtags and you’re tagging other Twitter users, none of which links to anything within Facebook. Aesthetics are important. They draw a person’s eye to your post, which leads to likes, comments and that oh-so-important share.
Connecting Facebook to Twitter
- When we make our Facebook statuses our Twitter statuses, we’re basically using Twitter as a means to get people to engage with our Facebook page. And that’s disrespectful to Twitter. Let’s try to get our Twitter followers to engage with us on Twitter.
- But what if you have a poll or a photo album on Facebook that you’d like your Twitter followers to see? No problem: just tell them you’re sending them to Facebook. If you’re crossing platforms to share info, let your audience members know.
- There’s no way to get around the 140-character rule of Twitter. So when we link Facebook to Twitter, because our Facebook statuses are normally much longer than 140 characters, the tweet turns into an incomplete thought that we can only finish if we click on a link. And this normally takes us to Facebook. And, again, it’s a hot mess aesthetically speaking:
Bottom line: respect your audience by respecting the social media platform.