abbymalikPR

Article Recommendation: 5 New Ways to Improve Your Facebook EdgeRank

abbymalikpr — Tue, 23 Oct 2012 18:53:28 +0000

Article Recommendation: 5 New Ways to Improve Your Facebook EdgeRank These are great suggestions for trying to improve your EdgeRank with Facebook (good luck). Just a caution on #3: my knee-jerk reaction is to say “No!” to this. I think it only works when your Facebook page is very specific to one product, brand, or […]

Promoted tweets should be pitch perfect

abbymalikpr — Thu, 18 Oct 2012 16:00:20 +0000

I just happened across a promoted tweet from @Walmart that's advertising Halloween items: Make us your one-stop shop for an affordable Halloween. And the tweet is promoting "Cups, candy and more." Since when are cups coveted, must-have Halloween items? Why didn't @Walmart's Twitter manager say "Costumes, candy and more"? My organization is looking into paying for promotional posts on Facebook and promoted tweets on Twitter, so this observation makes me wonder how other organizations decide which posts are important enough to pay to promote, and what kind of decisions are involved in the content of these posts. Lesson: If you're going to pay to promote a tweet, make sure that the content of the tweet is pitch perfect.

Rebooting Your Content for a Mobile World

abbymalikpr — Fri, 21 Sep 2012 13:47:56 +0000

Several weeks ago I attended the 2012 Content Marketing World conference in Columbus, Ohio. It was packed full of great information, and for the first time at a conference, I live tweeted from each of the dozen or so talks I attended instead of taking notes on paper. My tweets can speak better (and more […]

A bazillion people are having more trouble with Facebook iPad app

abbymalikpr — Thu, 09 Aug 2012 19:29:52 +0000

In the past less-than 48 hours, my Dec. 2011 post “How to comment with the new Facebook iPad app” has buh-lown up. My blog has gotten almost 1,800 hits, with the majority of folks looking at this post. What’s going on?! I’m really sorry to say, but I don’t know. My app is working properly (sorry!). […]

10 of the top PR blunders of 2012, so far

abbymalikpr — Thu, 02 Aug 2012 19:04:03 +0000

Related post: FOND MEMORIES: PR OOPSIES OF 2011 PRNews just published a fun story, PR News Hotlist: Top 10 PR Blunders of 2012, Part 1. It was a cringe-worthy journey down memory lane. I hadn’t thought about some of these in a while; everything else is being drowned out by all the Chick-fil-A clucking (ha! sorry) going […]

Facebook launches app for brand page admins!

abbymalikpr — Tue, 22 May 2012 14:53:22 +0000

According to a Mashable article, “Manage Your Brand’s Facebook Page From this New App,” Facebook unveiled yesterday an app made just for admins of pages. YESSSS. I’ve been a blogger for about 3.5 years, and no series of posts on this blog has gotten more hits and comments than the ones I’ve written about the […]

14 interview tips for print, TV and radio

abbymalikpr — Fri, 27 Apr 2012 22:07:00 +0000

Whether you’re preparing for a big interview, or your client is, or you need to train someone on how to be interviewed by the media, here are some tips to help make it as good as possible. 1) Always speak clearly and simply. Don’t use science or technology (or whatever field you’re in) jargon. Pretend […]

Is Facebook the “real world”? Part 1

abbymalikpr — Sat, 14 Apr 2012 17:28:41 +0000

Normally when I blog about Facebook, it has to do with using Facebook for marketing, but this series is going to take a look at how we use Facebook in our personal lives. Earlier this week, I was listening to a webinar, and one of the featured speakers was the corporate social media manager at […]

Let’s laugh at ridiculous Facebook posts

abbymalikpr — Wed, 04 Apr 2012 20:37:31 +0000

After a friend sent me a Buzzfeed article on 13 Simple Steps To Get You Through the Day, I wandered around and found the very funny 25 Friend Requests You Should Never Accept. Which made me want to blog about this one person’s Facebook behavior. So this isn’t exactly a PR lesson, unless you want […]

No Cards cover? Yikes, Sports Illustrated.

abbymalikpr — Thu, 29 Mar 2012 19:29:22 +0000

Update: As of 9:50 am 3:45 pm Friday, March 30, SI’s Facebook page still hasn’t officially said anything about the covers. Others, though, have posted on their wall, expressing their discontent. Many Louisville fans have said they’re canceling their subscriptions. Where are you on this, SI? There’s even a someecards about this! The web is was […]