Recently, a colleague asked if I would sit down with his daughter and talk to her about what I do: marketing, social media, public relations. She’s looking to change careers: this field intrigues her, and she has some entry-level experience. Of course I said yes!
In addition to telling her about my background, my experience, and the ins and outs of what I currently do, I gave her some resources. And I want to share those here:
The night before we talked, I made some notes of points I definitely wanted to touch upon. One thing I knew without hesitation was that she would be the proud recipient of my copy of David Meerman Scott’s The New Rules of Marketing and PR (2011 third edition). I told her: read this book, if you don’t get excited or intrigued about what’s being talked about, this isn’t the field for you.
What else would you recommend for her?
So you want to study PR? Tips for college students